A monthly magazine which covers, loosely, the digital lifestyle. While its content and ownership has changed over its lifetime, it has maintained an optimistic view of future technology and high-impact, dynamic design. It is currently published by Condé Nast.
Wired was founded in January 1993 by the couple Louis Rossetto and Jane Metcalfe. The idea to begin the magazine developed when they were in Amsterdam publishing Language Technology. They moved to Silicon Valley in 1991.
When the magazine debuted, its design was shocking, with nearly unreadable combinations of type and background colors. Every issue began with a multipage spread of a grandiose quotation superimposed on an art collage, harkening to the McLuhan-Fiore experiments.